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Mobilize

THE CHALLENGE

The ubiquity of mobile devices creates opportunities and threats for most enterprises.  The digital consumer and consumerism of industries generates a great deal of excitement and hype.  For business executives, the creation and implementation of a mobile strategy usually generates more questions than answers, such as, “Where do I start, who owns the experience, how do I prioritize resources or how do I bridge silos of activities into a cohesive plan?”

At Blue Orbit, we help enterprises understand and establish mobility programs based on their overall business strategy and outcome expectations.


OUR APPROACH

Our Mobility Strategy and Integration Assessment provides a framework for making and executing informed business decisions:

  • A mobility strategy starts with the overall corporate and/or channel strategy
  • Our executive experience helps bridge organization silos (CMO, CIO, Operations) to ensure a holistic, end-user solution with shared ownership
  • Assessment outcomes incorporate current state, desired state and gap analysis with near-term opportunities (low hanging fruit) and a strategic roadmap – all based on an economic model

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THE RESULTS

A mobility strategy specific to your organizational objectives and capabilities:

  • Capture high-level business requirements (near-term and longer-term)
  • Understand current and planned mobile delivery capabilities
  • Define gaps in business, process and/or technology
  • Create a process for business prioritization, resource allocation, technology investment, etc.
  • Help you understand and plan for integration challenges
  • Define a development/delivery approach (html5, app, hybrid)
  • Selection or consolidation of mobile development and deployment tools
  • Make end-user “adoption” and experience higher up on the priority list

OUR OFFERINGS

Mobility Strategy Assessment   

Organization Alignment & Optimization

High Level Requirements &
Program Management

   
Evaluate Current Mobility
Delivery Capabilities    


Technology & Vendor Assessment Evaluation
& Selection

Executive Mobility Education    

 


OUR EXPERIENCE

Business Challenge & Solution
Mobile Banking & Payments

Industry
Financial Services

Geography
North America/Western Europe

Client Challenge

  • Consumer expectations forced the retail banking industry to rapidly adopt mobile.  Led by a few major financial institutions, mobile capabilities became an “arms race” to attract, acquire and retain customers for financial institutions

Solution
In cooperation with one of the leading enterprise software platforms for financial institutions, we led the integration and implementation for more than 40 banks and credit unions – from strategy to development to deployment.

Results

  • Our proven methodology and experience provided enterprise class systems integration for banking customers accustomed with large-scale marketing and technology initiatives
  • Solutions enabled 1 billion+ SMS, mobile web and application transactions, allowing customers to view account balances, transaction history, transfer funds, pay bills and remotely deposit checks

Business Challenge & Solution
Mobile Strategy Assessment

Industry
Health System

Geography
USA

Client Challenge
Competitive market situation

  • Preponderance of health and wellness applications
  • Consumer expectations on mobile
  • Pent-up demand for mobile solutions by departments and locations

Solution
Conducted an assessment of current and planned mobile initiatives, captured and refined high-level business requirements and defined gaps in process, organization and technology.

Results

  • Client gained a better and broader understanding of mobile
  • Executive management moved from a channel/cost mindset of mobile to a vehicle to help enable strategic transformation for certain care delivery models to improve consumer/patient health education, wellness and care, as well as improve profitability

Business Challenge & Solution
Mobile Product Strategy

Industry
Consumer Package Goods

Geography
World Wide

Client Challenge

  • This CPG company recognized the importance of the emerging mobile market, but was uncertain as to how to approach mobile as an organization.  Business units had individually reacted to market needs by launching specific mobile activities, creating brand and technology silos

Solution
Led an effort that combined existing research and data collected by the client with our mobile insight and industry best practices to produce a company and product strategy position and recommendations.

Results

  • Uncovered an opportunity to help the organization bridge the physical and digital worlds of the company (thousands of retail locations)
  • Helped the client recognize the segmented (silo) brands reflected in the physical market did not transcend to mobile.  As such the organization had an opportunity to leap-frog its competitors with a unique mobile value proposition

Business Challenge & Solution
Device/Tool Selection for Field Sales Force 

Industry
Consumer Package Goods

Geography
USA

Client Challenge

  • Field Sales team (10,000+) using outdated rugged, handheld system for inventory and other purposes
  • Company’s IT group proposed to replaced rugged devices with a newer version of hardware and software
  • Field Operations unsure about direction

Solution
Utilized existing requirements by IT and expanded with potential for smart phone usage.  Conducted smart phone pilot to test out capability, user experience and durability.  Created detailed economic model on both solutions to assist Field Ops and IT decision.

Results

  • Saved the client more than $37 million regardless of platform selection by looking at mobile differently
  • Helped persuade IT to embrace smart phone platform to enable additional capabilities/features desired by Field Sales team, while saving costs
  • Performed BYOB vs company owned model to assist final economic outcome